Instagram Stories are a great way for businesses that need to boost the engagement and sales. Since it has more than 500 million daily users, using this feature will greatly help increase your brand awareness. Here is what you should know about Instagram Stories and how you can use them to grow your business.
1. Showcase Behind-the-Scenes Content
Getting a sneak peek of your business establishes trust and it is something that is easy to do. To build a connection with the audience, explain how products are created or, share new team members with the viewers.
2. Utilize Interactive Features
Use polls, quizzes and question stickers to interact with your audience. Such interactive features make the users engage more and give insights on what the customers would like to see from the company, thus creating a community.
3. Promote Exclusive Offers
It is also important to use Stories to announce the availability of a product at a certain price for a limited period of time. Such pressures can increase immediate sales and attract customers who are waiting for special offers.
4. Share User-Generated Content
The use of customer experiences and other real-life experiences are some of the ways that can improve credibility. Engage customers to use your brand and share their experience on social media platforms with your products in use.
5. Drive Traffic with Links
For accounts with a following of more than 10,000 people, use the ‘Swipe Up’ option to take the audience to your website or particular product pages to make it convenient to browse through your products.
Thus, utilizing these strategies, you will be able to promote your business through Instagram Stories and increase the level of engagement as well as customer loyalty.
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